Aston Martin partner LeEco falls into financial difficulty
LeEco LeSee concept
Chinese technology giant LeEco is running short of cash; it’s been co-developing the Aston Martin RapidE
LeEco, the Chinese technology giant that is working with Aston Martin on its electric RapidE model (pictured below), has fallen into financial difficulty following a period of “uncontrolled” growth.
To help improve the financial situation and emphasise his commitment to the firm, he has cut his salary to 1 yuan (about 12p) per month.
In a letter addressed to his employees, Yueting said: “we blindly sped ahead, and our cash demand ballooned.”
LeEco’s partnership with Aston Martin to produce the British brand’s first electric production vehicle, the RapidE, began earlier this year.
It’s not thought that LeEco’s financial woes will impact the model’s development, however. Autocar is waiting for an official response from Aston Martin to confirm this.
LeEco is yet to reveal how the situation will affect its ambitions for the car industry, which include transforming the car from a transportation method into a more diverse tool used in all ways of life.