Ferrari models to get hybrid power from 2019

Ferrari Autocar rendering

A future Ferrari hybrid model, as imagined by Autocar

CEO Sergio Marchionne says future mainstream models will use hybrid elements for additional performance

New Ferrari models produced from 2019 onwards will get hybrid power to improve performance, brand CEO Sergio Marchionne said on Monday.

Speaking during a conference call to investors, Marchionne explained that using a mixture of combustion engine and electric power will help to make cars even faster while also improving efficiency.

Currently, the only Ferrari road cars to use hybrid power are the LaFerrari and the LaFerrari Aperta, but the F12’s successor, which is expected to arrive around 2020, is rumoured to become the first mainstream model to use hybrid electric power.

Autocar revealed earlier this year that Ferrari had patented common architecture for electric models that would be able to travel 30 miles in electric-only mode. The patented architecture could possibly be used to underpin everything from entry-level models to the flagship future F12 successor.

Marchionne also revealed on Monday that Ferrari would undergo a  “fundamental shift” in the way it makes its cars in the coming years, which could see production ramped up to more than 10,000 cars per annum.

“Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the [annual sales] number could be well in excess of 10,000 cars in 2025,” he said.

Marchionne also suggested that Ferrari could increase its product range to include more luxury models, like the recently launched GTC4 Lusso, to appeal to a wider audience and help increase demand.

However, some limit is likely to be kept in place in order to maintain the exclusivity of the brand’s products.

Ferrari’s ambitious plans for the future come after it has enjoyed strong financial success in recent months. Share prices rose more than 7% on Monday after it posted an 8% sales increase for the third quarter of 2016.

Source: Car


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