Mercedes-Benz pickup truck reveal date confirmed
The Mercedes-Benz pickup truck will be revealed on 25 October in concept form. It’ll be based on the Nissan Navara
Mercedes-Benz‘s pick-up truck will be revealed on 25 October at an event in Sweden, in concept form.
Mercedes has already provided a link to the live stream of the car’s unveiling on its global YouTube channel, where the placeholder image shows an outline of the pick-up on a paved and wooden background; hinting at the car’s different terrain capabilities.
Mercedes describes the pick-up market as ‘promising’, a sentiment which is echoed by the advent of other manufacturers’ first pick-up truck models, such as the Renault Alaskan which is also based on the Navara.
Daimler’s Chairman of the Board of Management, Dieter Zetsche, and head of Mercedes-Benz cars Volker Mornhinweg will host the event, alongside Mercedes Vans boss Gorden Wagener, showing the model’s bridging of the commercial and passenger vehicles.
Speaking at the Paris motor show, Carlos Ghosn, chairman and CEO of the Alliance, said: “The partnership between Daimler and the Alliance has grown and matured. By sharing development and production costs, we have been able to enter new segments and offer our customers more compelling vehicles with the latest technology and features at more competitive prices.”
Despite the shared underpinnings, Mercedes is understood to be focusing on giving its version of the pick-up a distinctive character. As such, it’ll get its own range of engines and its own suspension settings.
Earlier pictures of a development model, shown in the gallery, also suggest it’ll sit lower and be slightly wider than its Renault and Nissan siblings. Mercedes’ design language appears in the features, with the upswept appearance of the headlights visible in outline through the camouflage.
The Mercedes pick-up will most likely have a different interior to that of the Nissan too; the test car’s dashboard and other interior components were also camouflaged.
Mercedes has remained tight-lipped on the model’s specifications, but sources believe the introduction of a range-topping AMG version is almost inevitable.
The more premium interior and upmarket badge of the Mercedes mean it’s likely that it will be more expensive than its £22,000 Navara counterpart. It’ll therefore occupy the upper end of the pick-up segment, rivalling the Volkswagen Amarok.
Previous reports have suggested that it won’t reach North America but would be sold in Europe, Australia, South Africa and Latin America.